1:00:34Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
The video dissects the marketing and persuasion tactics used in modern presidential campaigns, focusing on how the Biden 2020 team developed a "harm index" to triage disinformation by measuring voter awareness and impact, and how Trump’s 2016 campaign shifted spending from TV to Facebook for fundraising ROI, building an engaged online community.
Key insights
- The Biden campaign created a "harm index" with two axes: reach (how many voters heard a narrative) and impact (whether it changes vote intention). Low-reach/high-impact items were monitored; high-reac
- Focus groups revealed that voters’ concern about Biden’s age was not about physical fitness but perceived political weakness; the campaign responded by buying ads on Fox News and Breitbart, targeting
- Trump’s 2016 campaign was outspent 2-to-1 but spent a proportionally large share on Facebook ads because Jared Kushner convinced him the spend could generate fundraising returns (a "revenue center"),
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