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I Failed 12 Times Before Making My First Million (Here's Every Failure)

From My First Million · Published Dec 6, 2025 · Watch on YouTube

TL;DR

The speaker failed at 12 businesses over 10 years—including a sushi restaurant, drop-shipped wristbands, a biotech coal-to-gas venture, and multiple social apps—before finally succeeding with a high-school Fortnite esports league acquired by Twitch, netting his first million at age 30.

Key insights

  • The first business is usually the worst business, but starting gives momentum and reduces fear for the next attempt.
  • Creativity loves constraints: setting a 48-hour timebox to get a real customer forced rapid action and revealed that action produces information faster than planning.
  • Instead of trying to catch up to experts in their domain, find a skill they don't have (e.g., animating videos for a biotech billionaire) and become the best at that.

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