How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534)

TL;DR

Two founders who have grown multiple businesses to millions in revenue detail the specific tactics used for each venture to acquire the first hundred customers. Methods include piggybacking on existing platforms (Craigslist), floor-to-floor cold sales in office buildings, no-risk offers to owners of stranded assets, hyper-niche "pissing in the pond" targeting in Facebook groups, creating viral inf

Key insights

• Craigslist, despite platform changes, was used successfully as a "CEO" (Craigslist Engine Optimization) tactic by piggybacking on existing high-intent search volume.
• "Floor-to-floor" sales in a single office skyscraper provides density (thousands of prospects in one building) and forces iteration and pitch improvement within minutes — the speaker's pitch evolved r
• The "no-risk offer" removes the trust barrier for a new company with no track record: the deal structure was "we pay all costs, you pay only if it works, and then we share upside."