1:08:13How Virtual Horses are Making Millions & A Potential 9-Figure Company | My First Million #181
From My First Million · Published Jul 5, 2021 · Watch on YouTube
TL;DR
The podcast covers four business opportunities: Peak (TRT subscription), Zed Run (NFT horse racing), B Roll (user-generated content marketplace), and Poly Market (crypto prediction market). The hosts conclude that Peak could reach $100M in sales in three years, Zed Run is likely a hype cycle, and B Roll has potential to become a nine-figure business.
Key insights
- TRT business has almost zero product/tech risk but high operational and regulatory risk; user perception (e.g., preferring the shot over the cream despite cream being more effective) drives purchasing
- Zed Run sold $18M of digital horses in one drop to 2,400 buyers; top spender spent ~$800K; top 100 spenders spent $8.3M. The primary value is speculation, making long-term sustainability unlikely.
- B Roll activates a stay-at-home workforce (e.g., moms, college students) to create user-generated content for ads, mimicking the model of UserTesting (a $100M+ revenue company). Quality assurance is t
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