1:15:16

How two straight guys bought Grindr and made $2B

From My First Million · Published Nov 6, 2025 · Watch on YouTube

TL;DR

Two straight private equity operators (Rick and Jeff) bought Grindr for ~$600M after CFIUS forced a sale due to Chinese ownership, benefiting from a ~50% discount because homophobia scared off most buyers. They fired 70% of staff, fixed the tech stack, applied the Tinder playbook, doubled revenue to $200M in 2.

Key insights

  • CFIUS forced the sale of Grindr from Chinese owner Kunlun within one year; this was one of the only cases where CFIUS retroactively unwound a deal (only TikTok would be the second).
  • The buyer pool was artificially limited because many investors and banks refused to be associated with gay sex/dating, creating a ~50% discount versus what a comparable straight dating app would have
  • Grindr had a 1.8-star app store rating, 19% employee approval on Glassdoor, and was being sued by 13 US attorney generals over HIV data privacy, yet it generated $100M revenue and $45M profit – the ho

Want the full analysis - every claim cited to the second it was said?

This page only shows a teaser. Sign up to chat with the complete, cited breakdown of "How two straight guys bought Grindr and made $2B".