How To Create A Product That Will Sell ( Top Business Advice For 2020 ) | My First Million Podcast

TL;DR

The core insight is that successful consumer products identify a cultural shift first, then create a product that meets the new values with better convenience. The founder of Method Soap articulated this principle; Native Deodorant validated it by spotting natural deodorant as a top Etsy seller but in an inconvenient jar form, then creating a stick format and selling the company for $100 million.

Key insights

• Entrepreneurs often retroactively rationalize success, but the Native Deodorant case was verified firsthand: the founder identified natural deodorant as one of the top‑selling products on Etsy.
• The existing product format (jar, finger application) was inconvenient; the opportunity was to deliver the same cultural value (natural ingredients) with a superior user experience (stick).
• A culture shift (e.g., caring about ingredients in household products, supporting local businesses) must be identified first; products and services that satisfy that shift come second.