How this dumb doll makes $2M per day

TL;DR

The video dissects the Labubu doll craze and Pop Mart’s ascent from $7B to $44B market cap, driven by blind boxes, celebrity endorsements (Rihanna, Blackpink’s Lisa), and the “lipstick effect.” It contrasts this with Tony’s Chocolonely’s origin story as an ethical chocolate brand founded by journalists, then pivots to prison-reform initiatives (The Last Mile, Inside Circle) and personal narratives

Key insights

• Pop Mart’s stock grew 7x in a year, from $7B to $44B, roughly the price Elon paid for X; the company went public in 2020 and doubled on day one.
• Labubu sales hit $700M last year and may reach $2‑3B before crashing (typical 2‑3 year peak for toy crazes like Cabbage Patch, Beanie Babies, Pokemon, Stanley cups).
• The “blind box” gacha mechanic (buying unknown contents) boosts spending and is similar to loot boxes in games; Pop Mart targets adults, not kids, to avoid the controversy that hit Logan Paul’s myster