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How Nick Saban’s Side Hustle Might Make Him a Billionaire

From My First Million · Published Jul 4, 2025 · Watch on YouTube

TL;DR

Nick Saban is on track to become a billionaire not from coaching but from a partnership with car dealership operator John Agresti; their group owns 10–15 Mercedes dealerships, sells 22,000 cars/year, and does ~$2B in revenue. The video contrasts this with John Elway’s car-dealership success and his missed opportunity to buy 20% of the Denver Broncos (now worth ~$1B).

Key insights

  • Car dealerships can produce enormous wealth because they function as local monopolies for a brand; manufacturers offer floor financing, banks view them as predictable, and operators can scale with deb
  • John Elway sold his dealership group to AutoNation for $87M in stock but turned down a chance to buy 10% of the Broncos for $15M (plus another 10% with $21M deferred salary) because he was illiquid an
  • Nick Saban got into car dealerships after being sponsored by Mercedes; Mercedes introduced him to proven franchisees, and he committed to partner with John Agresti after a single four-hour meeting.

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