How Indiegogo Drives Revenue Through Company Culture – Danae Ringelmann @ Hustle Con 2016

TL;DR

Indiegogo’s success in inventing the crowdfunding industry comes from three team ingredients: diversity, mission, and values (culture). A diverse team drives productivity and innovation; a strong mission attracts purpose-driven people who spot opportunities without a blueprint; values aligned through clear behaviors and recognition hold the team together.

Key insights

• 41% of entrepreneurial campaigns that reach their funding target on Indiegogo are run by women, versus less than 10% in venture capital, proving that women hustle equally when gatekeepers are removed.
• Starting diverse (hiring from your existing network) is a practical way for small startups to avoid unconscious bias; a diverse founding team naturally recruits diversely.
• A strong mission is discovered by repeatedly asking “why” until you reach an irrational belief that requires no rational justification.