1:07:17How I Built Whoop Into A $3.6 BILLION Company (#411)
From My First Million · Published Jul 5, 2023 · Watch on YouTube
TL;DR
Will Ahmed, founder and CEO of Whoop, built the company from a college research paper into a $3.6B valuation wearable-health business. He emphasizes that sleep quality (especially REM and slow-wave sleep) is the most underappreciated performance lever, and that continuous health monitoring will become universal within a decade, integrating with the healthcare system.
Key insights
- Getting top athletes (LeBron James, Michael Phelps) as early users required finding an underrated influencer in their life—their personal trainer—rather than going through agents or managers.
- Sleep quality is measured by percentage of time in REM and slow-wave sleep, not total hours in bed. A person spending 7 hours in bed could get as little as 30 minutes or as much as 5.5 hours of restor
- REM sleep lowers amygdala (fight-or-flight) response, which correlates with calmness under extreme risk (Alex Honnold example).
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