7:49How CarEdge Is Quietly Crushing It
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
CarEdge is a father-son business (Ray and Zach) that started as a YouTube channel using iPhones during the pandemic, gained 13,000 subscribers in eight weeks, and now has ~600,000 subscribers. They built a car-buying service (website at CarEdge.com) that does roughly $10 million/year in revenue after only two to three years.
Key insights
- The father-son dynamic is central to the brand’s appeal; website photos show the dad giving the son a noogie, described as “wholesome.”
- They deliberately kept production “janky” (iPhone only) instead of buying fancy cameras, and viewers liked the authenticity.
- Zach had been blogging since age 22 and previously ran a small information business doing ~$150k in revenue, demonstrating an iterative entrepreneurial path.
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