17:20How Beardbrand Got 50 Million Views on YouTube
From My First Million · Published Jul 6, 2018 · Watch on YouTube
TL;DR
Beardbrand grew its YouTube channel to nearly 50 million views (49M at recording) by treating YouTube as a platform that pays creators and compounds audience over time, unlike Facebook's pay-to-play model.
Key insights
- YouTube is the second most popular website and second most popular search engine (beaten only by Google); it pays creators for content rather than forcing them to pay for reach, unlike Facebook's "bai
- YouTube's watch-time metric (not just views) is the core ranking factor; it measures how long a viewer stays on YouTube overall, including which video brought them there and which they watched last be
- The platform creates a compounding-interest effect: each video continues to surface older content, so viewers watch multiple videos in one session, building cumulative audience.
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