13:24How Beacon Hill Makes $550m In Revenue With 12 Paid Newsletters
From My First Million · Published Jul 5, 2021 · Watch on YouTube
TL;DR
Beacon Hill, a subsidiary of Agora Financial, owns 12 newsletter brands generating $550M revenue and $200M profit, growing 77% year-over-year. They have 10M free subscribers, 550K paying $1–$600, 250K paying $600–$5K, and 100K paying over $5K, with some products priced at $35K across 160 products. The business model uses a low-cost front-end (e.g.
Key insights
- The business model relies on a two-tier pricing structure: a cheap front-end product (e.g., $49) to acquire a large base, then a high-priced back-end product (e.g., $2K+) that a percentage of those cu
- Despite the high revenue, nearly all newsletters are B2C, not B2B, and cover financial news/stock picks and wellness (including a book on curing diabetes).
- The company has been operating since the 1970s, implying decades of patience were required to reach current scale.
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