4:18Here's How Much MrBeast Made From Recreating Squid Games
From My First Million · Published Jul 5, 2022 · Watch on YouTube
TL;DR
MrBeast’s Squid Game recreation cost $3.5M, fully paid by sponsor Brawl Stars (owned by Supercell), and got ~130M views in 7 days – comparable to Netflix’s Squid Game audience (~142M total). MrBeast likely earned $0.5M–$1.3M in first-week YouTube ad revenue (depending on CPM) and gained 10M new subscribers (20× normal).
Key insights
- Brawl Stars paid the full $3.5M production cost, which is roughly half the cost of a 30-second Super Bowl ad, but got a 27-minute video with 130M views that can be repurposed for ads.
- MrBeast likely negotiated a custom, higher CPM (estimated $10) compared to standard $4–$5, yielding ~$1.3M in first-week ad revenue; he keeps all YouTube ad money.
- The video drove 10M new subscribers in one week – 20× the normal weekly rate of 400K – which increases notification reach for future videos.
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