1:08:16He launched a sweaty startup in high school. Now he'll be a millionaire by 18
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
Three high school entrepreneurs (window cleaning, baked goods, chrysanthemums) with real revenue ($60k, $4k, $15k respectively) present problems to experienced founders. Hosts advise them to leverage their youth story, cold-email top executives, raise prices, and use low-cost acquisition (Nextdoor, door-to-door).
Key insights
- Lincoln reframed a commodity service (gutter cleaning) as “protecting the homeowner’s investment” – sophisticated positioning that increases perceived value.
- Nextdoor verified-neighborhood posting was Lincoln’s primary customer acquisition channel, yielding $60k revenue from ~90 customers in one neighborhood.
- Paid ads on Nextdoor for Christmas lights gave a 21:1 ROAS ($9 cost per lead, $30 CAC, $650 AOV) – but results fluctuate and require constant iteration.
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