9:36Email Marketing & Why All Content Creators Should be Using SendFox | My First Million
From My First Million · Published Jul 5, 2020 · Watch on YouTube
TL;DR
Email is the only channel that scales audience communication with full creator control, unlike platform-owned social media. SendFox was built because existing tools (Mailchimp, ConvertKit) are overpriced and complicated; its pricing is free plus a one-time payment (not monthly per-subscriber).
Key insights
- Email marketing companies profit from subscribers who do not send emails; pricing per send is ~$0.0002, so any flat monthly fee based on subscriber count is margin on dormant users.
- Total audience (across YouTube, Instagram, TikTok, podcast, etc.) with overlap matters more than email list size alone.
- Active email list = people who opened/clicked within 3 months; SendFox sunsets (churns) inactive subscribers every 3 months to keep engagement high.
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