8:10Elon Musk's "Short Shorts" is the Perfect Meme | Hustle Hot Takes #2
From My First Million · Published Jul 5, 2021 · Watch on YouTube
TL;DR
Elon Musk's "short shorts" tweet is analyzed as a masterful multi‑layer meme combining a jab at short sellers (David Einhorn), a product launch at price $69.420 (tying to the 420/69 internet memes and Musk’s birthday), and a history of memetic merchandise drops that correlate with Tesla stock increases. The core conclusion: controlling memes gives control over mindshare and the universe.
Key insights
- Tesla’s market cap rose from $40B (one‑eighth of Exxon’s $320B) to $250B in one year, while Exxon fell to $180B.
- The short shorts directly reference “shorting” a stock; Tesla is one of the most shorted stocks.
- In 2018, David Einhorn (Greenlight Capital) compared Tesla to Lehman Brothers; later Einhorn leased a Tesla and gave up the lease, which Musk publicly mocked by promising a box of short shorts.
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