7:55Coronavirus: Sports Stadiums Fill Their Seats With CARDBOARD FANS | Behind The Hustle Ep.11
From My First Million · Published Jul 5, 2020 · Watch on YouTube
TL;DR
Cardboard cutout fans are being used by sports teams worldwide to fill empty stadiums during the pandemic, generating revenue and creating a sense of community. Fans submit photos that are printed on cardboard and placed in TV-viewable seats, though finding yourself on broadcast is difficult. The phenomenon is more than a novelty — it has sentimental value (e.g.
Key insights
- The cardboard fan model is not a one-off novelty; it is spreading across many major and small teams globally, especially in the UK.
- Fans buy cutouts partly to support their team and partly for the chance to appear on TV, but actually identifying yourself on broadcast is difficult because companies don’t send individual photos.
- Oakland Roots, a minor league soccer team, uses the cutouts to showcase their community and donates a portion of profits to local racial justice causes.
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