Buying a Business and Raising the Prices ( business idea ) | My First Million Podcast

TL;DR

The video presents a strategy to buy engineering-led businesses (often underpriced, at ~1× revenue) and then drastically increase prices (by a factor of 10) to boost revenue. Because engineers tend to underprice, customers are price-insensitive and revenue rises with minimal customer loss.

Key insights

• Engineering‑led businesses (software built by engineers) are frequently undervalued and can be bought for 1× revenue, sometimes as cheap as $10,000.
• Buyers can finance with a small business loan requiring only 10% down (e.g., $10,000 down on a $100,000 business).
• The core trick: use Command+F to find every price in the code and add a zero (e.g., $1/mo → $10/mo, $10/mo → $100/mo).