Business Brainstorm: SAT Prep Cartoons, The Onion For Millennial Moms & More

TL;DR

The speakers discuss a no-phone weekend, parenting as “being a kid,” and then brainstorm three business ideas: a cartoon-based test prep service modeled on Sketchy for a different niche (e.g., SATs), a satirical news site like The Babylon Bee targeting millennial moms, and a clean-tampon brand riding public concern over toxic metals.

Key insights

• Sketchy (Sketchy.com) uses cartoons and visual stories to teach medical exam content and has reached ~$8M revenue (2020) and 500,000 students after raising $30M; the core insight is that test prep is
• The Babylon Bee is a right‑leaning satirical news site that benefits from Elon Musk’s retweets; its business model avoids the trust‑vs‑shareability tension that plagues traditional media because satir
• The speakers propose applying the same satire model to other audience segments (e.g., millennial moms, sports fans) and note that starting on Instagram alone (no website) is a low‑barrier way to begin