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Business as a sport, Surge AI, and Waymo vs. Robotaxi

From My First Million · Published Jul 4, 2025 · Watch on YouTube

TL;DR

The hosts discuss the mental model of business as a sport (playing for the joy of it, not just money) and introduce the concept of “generative” as a desirable trait (ability to take an inch and run a mile). They profile Surge AI, a bootstrapped data-labeling company doing $1B in revenue with no outside funding, and compare Waymo’s lidar-based approach vs.

Key insights

  • The idea of a roadside golf-challenge business (hole-in-one over water) can be replicated in many locations with low costs (iPad person, weekly scuba diver) and revenue estimated at $300K–$500K.
  • Entrepreneurship is like a sport: once you have enough money, you keep playing because it feels good to be good at something and to manifest ideas into reality; the journey (team dinners, bus rides) i
  • “Generative” describes someone who can expand one topic into stories, frameworks, and related ideas; it’s linked to low fear and high output (Elon Musk as example).

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