1:19:01Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan
From My First Million · Published Jul 5, 2022 · Watch on YouTube
TL;DR
Noah Kagan discusses business opportunities in overlooked channels (Chrome extensions, WordPress plugins, Shopify apps), the power-law distribution of YouTube success (3 out of 849 videos generated all AdSense revenue), and strategies for audience growth.
Key insights
- The host's podcast has a dream of doing a licensing deal (like Call Her Daddy's $60M/3yr deal) with Spotify or another platform within 1-3 years.
- Noah considers acquiring WordPress plugins (bought Google Analytics plugin with 1M installs for $100k) and Chrome extensions as a low-cost user acquisition strategy, but notes Chrome extensions are ha
- Shopify app ecosystem is less exploitable than WordPress because Shopify app owners have recurring revenue and demand 10x revenue multiples, whereas WordPress plugin owners often monetize at hobby lev
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