6 under-the-radar trends (+ our business ideas)

TL;DR

The video presents six under-the-radar trends that the speaker believes will create large business opportunities: short drama apps (like Chinese mini‑dramas earning $100M+), rucking (weighted walking), plastic‑free everything, nervous system work, biohacking plants with AI, and AI‑powered social networks.

Key insights

• Short drama apps succeed where Quibi failed because they are free (with pay‑to‑unlock episodes), run 60–90 second episodes, and feature trashy, addictive soap‑opera content; the top four Chinese apps
• Rucking is an accessible fitness trend (like pickleball) that adds a weighted vest or backpack to a walk, burning ~200 more calories per hour without feeling significantly harder; existing brand GoRuc
• The plastic‑free trend extends beyond pans and Tupperware into clothing (e.g., cotton workout gear) and baby products; the speaker predicts a "plastic‑free big brand" will emerge, and that supplements