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6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)

Name: 6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)
Uploaded: 2024-07-04T21:32:20.072Z
Duration: 1 h 8 min 4 s
Description: The video examines the "kidult" trend (adults buying kids' toys), which makes up 25% of toy sales and 60% of industry growth. It profiles two LEGO-community websites (Rebrickable and Bricklink) as examples of passionate niche businesses that can be built slowly with loyal users. The hosts propose six retro business ideas (e.g.

From My First Million · Published Jul 4, 2024 · Watch on YouTube

TL;DR

The video examines the "kidult" trend (adults buying kids' toys), which makes up 25% of toy sales and 60% of industry growth. It profiles two LEGO-community websites (Rebrickable and Bricklink) as examples of passionate niche businesses that can be built slowly with loyal users. The hosts propose six retro business ideas (e.g.

Key insights

25% of all toy sales are from adults; 60% of toy industry growth comes from the "kidult" segment.
Adults buy toys for three primary reasons: nostalgia, anti-loneliness/bonding, and detoxing from phones (relaxation/anti-anxiety).
Calm’s breakout product was sleep stories for adults, not meditation – a "kidult" application of bedtime stories.

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