49:425 Genius Business Tactics Turning Broke Authors Into Millionaires
From My First Million · Published Jul 4, 2024 · Watch on YouTube
TL;DR
Ryan Holiday makes more money from his Daily Stoic newsletter (selling coins, merch, ads) than from his books. Authors including James Patterson (co-author factory, $800M net worth), Jack Carr (product placement in novels leading to affiliate sales and own merchandise), Steve Rinella (MeatEater website grew to $100M revenue via content-to-commerce), and Hugh Howey (self-published Wool, kept 70% ro
Key insights
- Ryan Holiday's Daily Stoic newsletter (coins, merch, ads) has made him more money than all his book sales combined.
- James Patterson has only solely written ~20% of the books credited to him; he uses paid co-authors, an outline-and-review process, and a quantity-first strategy (averaging 7 books/year for 48 years, n
- Jack Carr embeds brand-name product placements (Smith & Wesson, Yeti, Athletic Greens) into his novels, then lists the gear on his website with affiliate links and sells his own branded tomahawk — ess
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