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4 Profitable Business Ideas That Men Are Sleeping On | ft. Codie Sanchez (#512)

From My First Million · Published Jul 4, 2024 · Watch on YouTube

TL;DR

Cody Sanchez presents four overlooked business opportunities in the women’s market (trad wife movement, Hobby Lobby/Home Goods expansion, Halloween pop‑up stores, fantasy werewolf romance novels) and details her own strategy of buying “boring” small businesses (laundromats, car washes) for cash flow.

Key insights

  • The trad‑wife movement (187M TikTok views) signals a counter‑culture reaction to the “girl boss” trend; suppressed beliefs create business opportunities.
  • Hobby Lobby ($7B/year) and Home Goods ($51B for parent TJX) thrive on a “treasure hunt” shopping dynamic that cannot be replicated online and are aggressively expanding into vacant retail space.
  • Halloween Express/Spirit pop‑ups cost only $10‑50K to set up (days to weeks, vs. months for a normal store) and can generate ~$1M revenue per location in two months with 10‑20% margins.

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