53:053 Stories of Crazy Geniuses: Fenn’s Treasure, Michael Saylor’s Infinite Money Glitch + more
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
The episode examines three figures—John Collins Black (treasure hunter), Ralph Lauren (fashion mogul), and Michael Saylor (MicroStrategy CEO)—asking whether each is crazy or a genius. Collins Black hid $2–3M in artifacts across five US chests and sells a $35 clue book on Amazon. Lauren built a $10B brand by treating clothing as movie direction and staging elaborate lifestyle photoshoots.
Key insights
- John Collins Black spent five years acquiring artifacts (rare Pokémon card, George Washington’s jelly glass, shipwreck items) worth $2–3M, split across five hidden treasure chests in the US, and relea
- He was a former musician and job-site creator who used Bitcoin wealth to fund the treasure hunt; he searched for the Fenn Treasure in 2020, which had caused five deaths before being found by Jack Stue
- The host suggests the treasure hunt missed a viral opportunity by not using TikTok/social media to release clues in installments (like a cheating spouse story or “Hidden Cash” drops).
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