1:03:043 Niche Business Ideas We Thought Would Fail… But Actually Crushed It
From My First Million · Published Jul 4, 2024 · Watch on YouTube
TL;DR
The episode profiles three businesses initially dismissed as bad ideas that became highly successful: Jenny AI (AI essay writing assistant for college students, now at $300k MRR), Hostage Tape (mouth tape for sleep, $14M revenue in 2023), and Flow (period tracking app, $192M ARR, 60M users).
Key insights
- A “zoom in pivot” means taking a meh product for everyone and narrowing it to one segment where it’s awesome; Twitch and Jenny AI both used this approach.
- The first hundred customers were won by “influence the influencers”: join Facebook groups, add value, win over admins/moderators by getting them to use and love the product, then let them post for you
- Getting lucky is a skill – fortune favors the bold. Two lucky breaks for Jenny AI: a viral Twitter thread (365k likes) and a Jennifer Lopez commercial that drove free search traffic.
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