52:483 Killer Businesses Hidden in Plain Sight
From My First Million · Published Jul 4, 2025 · Watch on YouTube
TL;DR
The video presents three businesses that sell something that is already free: water quality reports (Oasis app, ~$40k/month revenue), labor law posters (mailing free government posters for $45, millions in revenue), and barcode licensing (GS1 nonprofit, $81M annual revenue from issuing free codes).
Key insights
- Oasis app aggregates free water quality reports from cities and bottled water companies, then charges a ~$45 annual subscription for full access; it grew to ~$40k/month revenue via simple viral TikTok
- Labor law poster companies print free government posters and mail scare letters to businesses demanding $45 for compliance; this single-SKU business can make millions annually with near-zero marginal
- GS1, a “nonprofit” that issues barcodes, reported $81M in revenue (93% from barcode sales) and has $416M in assets; barcodes are essentially free to create but mandatory for retail distribution, givin
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