26:3024hrs With The Happiest Billionaire, Jesse Itzler
From My First Million · Published Jan 5, 2026 · Watch on YouTube
TL;DR
Jesse Itzler's annual planning system has three pillars: "getting light" (decluttering physical and digital spaces), "closing out the year" (reviewing highlights, writing handwritten thank-you letters), and defining a single "misogi" (a year‑defining hard challenge).
Key insights
- Most people plan their life around work; Jesse advocates planning work around your life and becoming the CEO/architect of your life, not just your company.
- The calendar is described as "your most honest autobiography" and a tool to give yourself permission to say no – if something is on your calendar it gets your energy; everything else can be deprioriti
- "Getting light" (decluttering apps, subscriptions, closet, desk, car, email, texts) is a prerequisite for planning because it generates momentum – clearing 815 unread texts and canceling $1,300/month
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