58:0810 Lessons We Learned From Filming 131 Episodes of My First Million In 2023
From My First Million · Published Jul 4, 2024 · Watch on YouTube
TL;DR
The hosts review their podcast's 2023 performance (95 million combined views, 131 episodes) and distill ten major takeaways. Key conclusions: consistency outperforms sporadic viral hits; the most uncomfortable person in a negotiation often wins; tax planning via real estate depreciation is critical; content creators should resist going down-market and instead build an up-market magnet for the righ
Key insights
- The podcast grew from 150k to 360k YouTube subscribers in one year, largely driven by explicitly asking viewers to subscribe (the "gentleman's agreement" CTA).
- On Twitter, one host tried to grow by occasional viral threads while his friends used consistent daily posting; the consistent guys (e.g., Sawhill) reached a million followers with less effort, provin
- Chris (Andrew Wilkinson’s business partner) challenged the cliché “I failed but I learned so much” – when pressed to name the lessons, most people couldn’t articulate them, revealing they actually lea
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