4:041.6 Million Dollars in 10 Days
From My First Million · Published Jul 5, 2020 · Watch on YouTube
TL;DR
Barstool Sports camera man Dana created a brand “Zillion Beers” on the fly after tweeting about drinking a zillion beers. His boss Dave Portnoy bet against him, leading to a viral Twitter-fueled challenge: if Dana sold $1M in merch in five days, he would get $100k. Dana sold $1.6M in ten days.
Key insights
- Dana started with ~1,000 Twitter followers and grew to ~150,000 in ten days, selling merch almost entirely through Twitter.
- The bet escalated from $30k to $1M in merch sales, with Dave Portnoy initially telling Dana to quit the “zillion beers” bit.
- Multiple storylines emerged in real time (e.g., Dana meeting a girl on Twitter who flew out, then her ex-boyfriend challenging Dana to a fight at Rough and Rowdy, with $100k bet) that kept the audienc
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